Miista

MIISTA exists since 2011. Footwear and Clothing handcrafted with EU Sourced materials and Produced only in EU. Founded by Laura Villasenin in London, uprooting to create a fashion business with the shortest supply chain. The Opposite Thing: Miista upends the exclusionary practices of the fashion industry in an effort to show how we’re living now. We are proud to have built Miista through craft, our community, the risks we’ve taken and a willingness to laugh at ourselves, making a commitment to the alternative. A dedication to the opposite thing. What does that mean? That we’re happy to sacrifice profit

and to subvert problematic fashion trends to create a product that has personality in addition to aesthetic value. You know when it’s a Miista.