Our founder and celebrity hairstylist Helen has always been passionate about clean hair care that works. She couldn’t find any for her clients and so decided to create Act+Acre, the world’s first Cold Processed® hair-wellness brand that focuses on your scalp.

Originally from Ireland, Helen, and her husband Colm, created and patented the Cold Processed® technique to create their plant-based products. This avoids the traditional heat-based production, which can lessen the potency of nutrients in seed oils. Sustainability is key to the brand through the packaging we use, the ingredients we include, the use of 90% less energy to create our products, and the wind farms we fund in Mumbai. Act+Acre is a reaction to an existing category, and a promise of what it can become.